March 25, 2016 Email

News from Pleasanton Voters 


Attend an Upcoming Meeting to Learn the Details!

By rezoning a former commercial/light industrial space to retail, the City is rapidly advancing toward locating a Costco warehouse on Johnson Drive at the former location of the Clorox Research Center.  To learn more about this project, don't miss an important meeting of the Pleasanton City council and the Pleasanton Planning Commission. These two panels will discuss the Draft Supplemental Environmental Impact Report (DSEIR) for the project.  This is your opportunity to ask questions and voice your opinion, including:

  • The infrastructure costs for the project are at least $15 million.  If Costco or the developer won't pay this full amount, are you, as a taxpayer, willing to pay the difference?                                    
  • If public taxpayer money is dedicated to this project, how long will it take for the City to break even on its investment?                            
  • The additional 4.8 million vehicles in traffic that the project is anticipated to generate (including 1,600 gasoline tankers delivering fuel and 9,000 Costco delivery trucks) annually--how will it be managed?     
  • What other types of development are being considered for this site?     
  • What are the water and air pollution impacts of this project?              
  • How will the project impact nearby neighborhoods and existing businesses?                                            
  • How will it affect crime in the area?

To review the DSEIR, visit the City website at: http://cityofpleasantonca.gov/JDEDZ
 A voter initiative is underway to put this project before the Pleasanton voters in the November election.  For more information about the initiative, just visit:

Pleasanton Voters

 Dear Pleasanton Resident:

Our November ballot has an initiative for Pleasanton voters called Measure MM.  The actual text is below in "city speak" which can be confusing.   

"Shall the ordinance proposing to amend the City of Pleasanton's General Plan to prohibit retail uses of 50,000 square feet or greater, larger scale retail and club retail, in the Johnson Drive Economic Development Zone be adopted?"

This has been labeled the "Costco Initiative" and, like many of you, we like to shop at Costco. However, after sorting through the ballot arguments, financial reports and city documents, we learned the expenses of road expansions and new infrastructure will cost about $16 million in infrastructure improvements.  Normally a new business in Pleasanton pays 100% of its own infrastructure expenses to the city.  Under this deal, Costco is not paying their full share.

According to MM's ballot arguments, "the project is estimated to cost $16 million for infrastructure improvements and other expenses, with potentially up to $11 million being subsidized by taxpayers."  Why are we (and other companies that paid 100% of their expenses) paying to bring Costco to Pleasanton when there are already two Costco stores 4-10 miles from Pleasanton shoppers?

We think if Costco wants to locate to Pleasanton, they should pay 100% of their infrastructure expenses. With reported earnings of $76 billion in annual revenues, Costco can afford to pay its fair share.  More and more consumers are shopping online using Amazon.com and other online retailers. As traditional brick and mortar shops close in the Tri-Valley (Sports Authority and Borders), we question if Costco will survive the 25+ years estimated to repay the city and taxpayers for prefunding these infrastructure expenses with future tax revenue. 

 For these reasons, we are endorsing YES on MM, which would limit the building sizes, attract medium sized companies (50,000 sq. ft. or less), result in diversified risk, and support the policies that ALL businesses on Johnson Drive must pay 100% of their own infrastructure improvements costs.  



October 11, 2016

About Pleasanton Voters:
PleasantonVoters.com is a non-partisan group of Pleasanton residents with the goal of educating Pleasanton voters about new and massive development projects that may negatively affect our City.  We have defined goals of preserving ridgelines and open space, protecting our voter approved Urban Growth Boundary, and retaining the best qualities of our City for future generations.  

Pleasanton Voters has well over 7,000 residents on our growing email list.  Hundreds of you have shown up at City meetings, written letters, shared information with your neighbors, and helped support this grass roots organization.

CAN WE ADD YOUR NAME to our website as a "Supporter of Pleasanton Voters"? If so, simply reply to CONTACT/JOIN US above with your approval. Additionally, please consider sharing the costs of Pleasanton Voters.  Collectively we have demonstrated our success in educating and engaging residents - we have helped stop the largest residential development in Pleasanton's history.  But we need your help.  Click DONATE to make a donation to Pleasanton Voters. 

Kelly Cousins, President
Sandy Yamaoda, Secretary

Al Exner, Treasurer
Committee: 1377399

News from Pleasanton Voters

Johnson Drive Economic Development Zone
Joint City Council/Planning Commission Work Session

Tuesday, April 12, 2016  6:30 p.m.
Pleasanton Senior Center
5353 Sunol Boulevard, 

     Working to:

  • Protect our Urban Growth Boundary
  • Preserve Ridgelines and Open spaces
  • Retain the best qualities of ourcity for future generations.